As part of our diversification, a wide range of new products under ‘Coolex’ brand name consisting of water purifiers, water dispensers, coolers and refrigerators was launched in November 2004, proving to be an instant hit with the consumers. The purifier core elements, which feature the unique reverse filtration technology, are endorsed internationally for their efficacy. The new range of water dispensers from the brand boast entirely new features such as a built-in reverse osmosis filtration system and bottom-loaded water cansĀ  replacing conventional top-loaded ones.

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